In need of more commercial power in this Digital & AI age
When momentum feels lost, Project Stars reconnects business vision, positioning, go-to-market and day-to-day decisions & execution so the e-commerce business can move forward with clarity in today’s digital & AI age.
Enforce your brand for the future
Many brands struggle to maintain pricing power, defend their market position, and stay strategically aligned. With AI accelerating everything around you, staying authentically human, consistently coherent, and strategically sharp becomes essential to prevent a premium brand from slipping into commodity territory.
What I Do
Project Stars is my fractional CMO practice. I partner with CEOs and leadership teams who want to strengthen their marketing function with more commercial power, renewed direction, or e-commerce transformation built on a sharper go-to-market.I work with premium lifestyle, fashion, and B2C e-commerce brands navigating the Digital and AI era, without letting the brand slide into commodity territory.The goal is a go-to-market that performs: sharper, faster, and more consistent, while protecting the vision and premium positioning. I bring a pragmatic builder mindset that reconnects strategy with day-to-day decisions, so marketing and e-commerce execution stays focused and moves forward with clarity.
How I work
I’m a hands-on partner, not a slide-producing consultant. I bring strategic insight and founder-level builder practice to sharpen your brand, protect its premium position, and unlock creative strategies through innovative, AI-enabled technologies.I help the team to:
• Diagnose the real growth constraints
• Rebuild a sharp, shared growth thesis
• Translate it into a practical go-to-market architecture, roles, and decision rules
• Wire it into processes, tools, content, and routines so teams keep direction
How people describe me
“The person who finally tells us the truth and can feel the future direction.” - I bring reality, not theatre.“The one who sees the real problem beneath the symptoms.” - Others tweak tactics. I fix the system: identity, direction, go-to-market, and alignment.“An entrepreneur who thinks in strategy, brand, tech, and growth.” - Brand becomes a business lever, not decoration.
Contact
If you’re looking for a Fractional CMO to boost commercial momentum, reset direction, or lead an e-commerce transformation with a stronger go-to-market, send me a short message and we can connect to explore your challenge.
Robert Sangers
[email protected]
Mobile: 0032 476 95 35 73
https://www.linkedin.com/in/rsangers/